Note: Contact ratings are available in all expert and enterprise subscriptions. Please contact us if you want them in your account.
A. What do the ratings mean?
5 star rating
This rating is reserved for only the best of your contacts. The ones that open almost every piece of content you send them, click and reply relatively often.
4 star rating
If your contacts interact in a relatively regular way with your content, they would fall under a 4 star rating. They sporadically click or reply to your emails and not very often open your emails more than once.
3 star rating
Three stars are dedicated to the contacts that sporadically interact with your content. This might mean opening your email only once in a while and almost never clicking or replying.
2 star rating
We give two stars to contacts, for which we have no information or they stubbornly ignore all your communication attempts. These might also contain the ones, for which your content regularly lands in their spam folder.
1 star rating
These are the contacts that actively expressed disinterest in your content by unsubscribing from your mailing list. In case, they did so by accident and subscribed right back in, our algorithm will take care of rebuilding of the rating for you. This rating also contains recently bounced emails.
B. How does it work?
The ratings are dynamically updated after every email you send. We know how important it is for you to build the relationships with your contacts. That's why we use online learning algorithms, that help us take care of different scenarios that might occur and make sure we reflect the state of your relationship as well as possible.
1. Reply > Click > Open
We know that not all interactions have the same value for you. Reply to your email is more valuable than a click on the piece of content and that in return, is better than if the contact just opens and reads your story. The star ratings take this into consideration.
2. Contact on vacation
Imagine you have a great relationship with one of the contacts in your database, but she decides to go on a prolonged vacation for two months. She will not interact with any of your stories and her star rating would probably drop to low values until she comes back. Our star ratings value and remember your relationships and know that it takes a long time for a great relationship to loose its value.
3. Accidental unsubscribe
It happens sometimes to the best of us. We click just a little to the side of what we want. Normally, this would mean, that you have lost the relationship with your contact. However, our if the contact subscribes right back and starts interacting with your stories, the relationship will start being rebuild right away.